Who is roxie

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Roxie is an award-winning brand strategist, a film/photography producer and an editor.

Born by the Long River, raised in Beijing, she is currently residing in New York City. Roxie produces fashion campaigns, editorials and fashion films for Harpers Bazaar China, Elle UK, L'Officiel India, Schön! and many more magazines and brands. She also produces music videos and documentaries for various musicians. As a column editor, she curates and writes for Vision China, YOHO!Girl, Grazia China and Elle China.

Besides her professions, Roxie is a plant-based animal protection activist. Receiving her Bachelor’s from New York University with a solid academic background in Marketing and Animal Studies, Roxie has been working on animal protection from various angles. She supports cruelty-free and sustainable fashion. Check out this page to learn more about cruelty-free fashion.

She is currently pursuing her Master’s in Branding + Integrated Communications with a focus on planning and management at The City College of New York.


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